A New Name For Our Studio

After transforming client spaces for the last 20 years, it's time for an update of our own. 

Over the coming weeks Jeffreys Interiors will become PHINA. 

When we bought the business 5 years ago, we stepped into something with a long history and a brand that had already seen various evolutions under Jeff & Alison’s care. We've appreciated and continued that sense of journey and growth. It’s in that spirit that we are making changes. 

What began as a design studio has gradually become something more expansive. Alongside creating interiors, we've found ourselves collecting, curating, hosting conversations, and thinking about how people want to live, not simply how they want a room to look.

PHINA is a reflection of that evolution.

A clearer expression of our belief that spaces should move you. That character matters. That beauty and pleasure belong in everyday life. And that the most memorable interiors are often the ones that refuse to follow the rules too closely.

In the coming weeks, we'll be sharing anew identity, a renewed showroom, and a broader vision for PHINA. One that feels more reflective of who we are today and the world we're building around us.

While our appearance is changing, the passion and principles at the heart of our work remain the same — thoughtful design, meticulous attention to detail, and an unwavering dedication to our clients.

We can't wait to share this next chapter with you. Make sure to follow us on Instagram for real-time updates as we take you on this journey with us.

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