Creating a Home from Home

Jo Aynsley talks through a recent project located in Edinburgh’s leafy Gayfield Square.

Specialising in luxury residential design, we have been extending our interior expertise to Scotland’s booming short term rental market. Creating the perfect home from home to maximise bookings for our client’s properties. 

In our experience clients put lots of energy into achieving perfection for their own homes. This should be just as important when striving to capture the attention of potential guests. Designing for a client’s individual tastes is one thing, but this requires a different approach, designing an authentic experience for a wider target audience, with a priority for return on investment.


The Brief

Carlton Hill, Broughton Street, Pickles, Edinburgh Playhouse, Gardeners Cottage, the National Portrait Gallery. With several of the city’s favourite haunts just a few steps away, the location was already fantastic. The aim was to ensure this apartment would be a continuation of the Edinburgh experience. Much more than just a bed for the night, it needed to stand out from the competition.  Aiming to create enough impact to see repeat bookings and referrals, whilst considering practical design solutions to make a comfortable home for 4 guests. 


The Design

 

The Entrance. The Welcome. Setting the Tone.

Jeffreys Interiors Entrance Hall

The entrance hall determines the atmosphere for the whole property. A key area not to be neglected. We wanted guests to feel instantly relaxed, at ease and at home; the feeling of taking your shoes off after a long day of exploring the city. Uncovering existing flag stones is always a joy, bringing character and history to a scheme that compliments bespoke panelling in warm silvers, with hidden LED’s to bathe the wall in a soft warm light. 

 

The Kitchen.

The Heart of the Home. 

Jeffreys Interiors Kitchen

In the growing trend of sharing, potential guests are striving for originality. Looking for a link to both the building itself and their hosts; a cut and paste of high gloss finishes is not enough. Our clients are from a rural background, where the kitchen is the heart of the home. Bringing this part of themselves to the scheme, we created a charming country aesthetic with rustic finishes - durable enough to stand up to the wear and tear of guests. The existing tiles above the worktop became the root of our rich colour scheme, linking each room back to the kitchen. Blessed with generous proportions, we felt it was important to create a space fit for guests to entertain, hoping they would invite resident friends and family to join them for dinner. A good scale dining table was a must, comfortably seating eight – a feature that is often lacking in rentals, and a key ingredient for a true home from home.

Jeffreys Interiors Kitchen
 

The Drawing Room.

A Wander through the Glen. 

Drawing Room

A sense of place formed the backbone of the design for this distinguished drawing room, aiming to reflect the local culture of Edinburgh through colours and materials that resonated with the Scottish landscape. A subtle nod to the Highlands was achieved with deer table lamps and a bespoke antler fender. Not just a pretty aesthetic, we wanted guests to create memorable experiences, including unusual features to encourage interaction with the space, such as the chessboard coffee table perfectly situated in front of the open fire to cosy up and enjoy with a wee dram. 

Design Process: Presentation mood boards to illustrate our ideas

Design Process: Presentation mood boards to illustrate our ideas

Jeffreys Interiors Drawing Room
Jeffreys Interiors Drawing Room
 
 

The Bedrooms.

Draped in Luxury. 

Jeffreys Interiors Bedroom Moodboard

An indulgent, luxurious and downright decadent scheme. Bold design was our aim for the main bedroom, with a rich colour scheme and layers of classical trimmings. While the apartment was designed to be a ‘home from home’, this room was designed for daydreaming, including a quiet spot to curl up in an armchair and lose yourself in a chapter or two. The dramatic drapery made the bed a stand out feature, paired with deep gold finishes and crisp white linens. 

Jeffreys Interiors Bedroom
Jeffreys Interiors Bedroom
Jeffreys Interiors Bedroom

To make the most of the available space our clients were aiming for two double rooms. Frequently the case in older Edinburgh properties, bedroom proportions are not always equal in size; therefore it was paramount for both bedrooms to feel of equal value. Embracing the challenges of a smaller space, we created the same level of opulence with bespoke accessories and a large chandelier – scale makes all the difference. The window makes a spectacular alternative to a headboard when space is limited and clever standard lamps double up as side tables. 

Jeffreys Interiors Bedrooms
Jeffreys Interiors Bedroom Moodboard
Jeffreys Interiors Bedroom

 

 

“We were delighted with Jeffrey’s Interiors - working together with Jo on the project was a pleasurable experience. She understood our wish to have a stylish individual interior, resulting in not only a great rental property but a wonderful home.”
— Ann Marie Robertson

 

Photos by Zac+Zac